November, 2014

social media hype

Social Media Promises: Are They Living Up to the Hype?

Is it possible that all of the hype about social media marketing’s potential appears to be falling flat? As multiple big brands have discovered, collecting fans and followers doesn’t always convert to sales. Both Facebook and Twitter business users are struggling to find the [...]Read more
kik logo

Bot Talk: Is This the Future of Advertising?

Kik, a popular chat service among the teen demographic, is diving into new territory – advertising via chat bots. While it may sound like an exercise in folly, some experts think that “chatvertising” may be a way for brands and media buyers to find consumers right where [...]Read more
Time Warner logo

Time Warner Inc. Focuses on TV to Stave Off Competition

It’s no secret that there’s a bit of a “land war” going on for media companies that want to be a part of 21st century homes. With more options for television and movie watching than ever before, media companies are scrambling to stake their claim in the world of on demand [...]Read more
stop checking in

Attention: Stop “Checking In” From Home

Are you one of the millions of Americans who “checks in” when you’re at home? Whether you work from home permanently or just have days that you spend working remotely from the home office, the Homeland Security Department has some bad news for you. In a recent report, it [...]Read more

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