February, 2015

nbc universal online

NBC Will Live Stream Its Broadcast Network

Starting in 2015, NBCUniversal will initiate plans to launch a live stream version of its broadcast network. It’s an effort to make their content watchable on computers and mobile devices to cater to younger viewers, who are more likely to look to alternative sources of [...]Read more
direct response television

Direct Response TV – How To Make It Work

Direct Response Television (DRTV) commercials have been successfully selling products for years. But what makes a product like the Snuggie or ThighMaster stand out while others flounder? It all has to do with the success of the DRTV approach. There’s a right way and a wrong way [...]Read more

eCommerce: Retail’s New Storefront (Infographic)

Advertising has come a long way since the conception of print materials. People are no longer subject to the constraints of physical geographic location. People are able to find retailers and purchase items from all over the world. With such competition readily available, it is [...]Read more
google wireless

Will Google Be Your New Cell Phone Company?

Although details so far are fairly murky, Google has announced plans to sell wireless service directly to consumers. The company has signed a deal with Spring Corp and T-Mobile US, but didn’t offer clarification on how widely it plans to offer the service, how much it will cost [...]Read more

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