May, 2015


What is Media Buying?

Media buying is the process of making sure that advertisements get in front of the right audience, at the right time, for the right price. When companies buy air time – or digital advertising time – they work with an intermediate party in order to secure the best prices and [...]Read more

Cable TV is Still a Viable Option

Even though more people than ever are dropping cable, there is still no viable option for all of the entertainment that people have come to experience through the cable box. Internet TV services, streaming boxes and Smart TV options may be popular – but they may not be able to [...]Read more

What is a DRTV Campaign?

Chances are you’ve heard of Proactiv, the Snuggie and Shamwow – and the reason is DRTV. Direct Response Television (DRTV) campaigns help launch successful retail campaigns for a wide variety of products in multiple niches. DRTV is a type of television-based advertising that [...]Read more

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