August, 2015

Infomercial Media Buying 101

Infomercial Media Buying 101

Infomercials can be an effective sales tool, but buying an infomercial isn’t the same as buying a much shorter product advertisement. When reviewing these media-buying choices, there’s a lot to consider, including the format of the infomercial, when it’ll run and how the [...]Read more
Martha Stewart Living

Martha Stewart’s New Boss: Yehuda Shmidman

Despite a history of troubling headlines and lagging business, Martha Stewart Living Omnimedia, Inc., has been given a chance to start again. Sequential Brands Group, Inc. and its far-seeing leader, Yehuda Shmidman, have made a bid to acquire the failing company, whose sales have [...]Read more
Dollar Shave Club

Razor Sales Move Online, Away From Gillette

There are a plethora of products that consumers are purchasing in increasingly large volumes online — but razors were a household item that few companies had dedicated any significant Internet real estate to until recently. Because of the efforts of companies like Dollar [...]Read more
direct response marketing

How Direct Response Marketing Brings Customers To You

Marketing is a great tool to use to create awareness of your brand and to keep your company alive in the mind of consumers everywhere. Unfortunately, brand marketing means you’ve got to go out into the world to find your customers instead of being able to sit back and watch as [...]Read more
Facebook edges out Walmart in S&P 500 index

Facebook Edges Wal-Mart Out Of Top 10

Despite its enormous size and history of being a highly competitive stock, Wal-Mart was edged out of the Standard and Poor’s 500 Index’s Top 10 companies on June 22 for the first time by social media giant Facebook. Although there wasn’t any particular move on either [...]Read more

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