September, 2016


Sponsored Content is the New Norm for Media Marketing

As newspaper and magazine marketing channels decline for print advertisers, and television spots transform into advertisements on YouTube and within streaming apps like Hulu, the marketing world is turning itself inside out to find new solutions to old problems. How do they reach [...]Read more
pokemon go logo

Pokémon Go Sparks Other AR Possibilities

With Pokémon Go setting a record-shattering pace for free downloads in both Apple and Google Play app stores following its release in the United States, it’s fairly safe to say that Americans are at least curious about the concept of Augmented Reality and the possibilities it [...]Read more
sport event ticket sale

Sports Teams Seek More Control Over Ticket Sales

Scalpers and other professional sports event ticket resellers claim they hold a vital role in the ecosystem, providing an additional outlet for tickets and spreading out the risk in years when the fan base isn’t as enthusiastic as it could be. Professional sports teams, on the [...]Read more

Small Retailers Struggling With Free Shipping

Amazon is known far and wide for its free, fast shipping, but for many smaller retailers that famous shipping is putting squeeze on their own eCommerce efforts. With consumers increasingly expecting free shipping with their online orders and retailers left to foot the bill, small [...]Read more

GoPro Bets Big on Consumer Market

When GoPro launched its first all-terrain cameras in 2010, it was essentially harnessing a market that had a need to be fulfilled. Unfortunately, with a Smartphone in every pocket and a camera in every Smartphone, the GoPro is less of a necessity today than it is a novelty for [...]Read more

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