November, 2016

amazon expansion limits profits for 2016

Aggressive Amazon Expansion Limits 2016 Profits

Amazon’s 3rd Quarter 2016 profits were cause for concern for some investors, with a steep fall from the prior quarter’s more than $800 million in earnings. However, investors in Amazon have held a long game strategy for most of the retailer’s existence, so this hiccup [...]Read more
walmart reinvest ecommerce

Wal-Mart Reinvests in Existing Stores, eCommerce

Wal-Mart CEO Doug McMillon has been making some impressively huge changes within the big box store chain, both in the physical locations and online. From improving employee compensation and benefits to laser focusing on better inventory control and eliminating products that [...]Read more
ecommerce & local shopping

eCommerce Changes the Face of Local Rural Shopping

When Wal-Mart retail chains started invading small town America in the 1970s and 80s, there was a huge public outcry about how they were destroying local business. Mom-and-Pop stores were being out-competed, out-bargained and simply pushed out. Shoppers found better values and [...]Read more
advertising using emotional appeal

Using Emotional Appeal in Marketing

Emotional appeal in advertising isn’t a new idea for marketers, but it does seem to be one that we’ve been overlooking in an attempt to apply technology and Big Data to every aspect of modern commerce. Just because we know that an on-screen shot of a dog sells more dog food [...]Read more

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