January, 2017

retailer in-store pricing

Retailers Further Complicate In-Store Pricing

“We don’t operate in a vacuum,” Abercrombie & Fitch’s Executive Chairman Arthur Martinez said recently when asked about retail pricing in the eCommerce Age. This seems to be the consensus of retailers everywhere, given that the market shares of brick-and-mortar [...]Read more
snapchat in social media history

Snapchat’s Page in Social Media History

  Snapchat may be the best place to find unusual photo filters and images that disappear like they never happened, but an upcoming IPO tells a bigger story. With IPO valuation predictions of $30 billion from sources like the New York Times, the tech industry is taking [...]Read more
instagram store

Selling on Instagram: Shoppable Content

Just in time for the holiday season, Instagram has announced a test of their new shoppable content feature. It’s designed to finally make it super easy to buy on Instagram, until now it was tricky to get customers into a sales funnel because there was no good way to direct them [...]Read more
vine app logo

What We Can Learn from the Vine App Shutdown

By now pretty much everyone has heard that the Vine app is being shut down, but this is one of those things that’s sort of bittersweet. Although Vine was far from perfect, it was an app that helped to shape social video content marketing and contributed significantly to our [...]Read more

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